Wella Illumina Color 7/43 Paint 60ml

Illumina Color coloring cream is one of the most popular paints around the world. The international brand Wella Professionals developed an innovative formula 20 years ago, introducing a real revolution to the hairdressing market. The cream, constantly modernized, today represents perfection in every inch.

Illumina Color paint is based on the unique and patented MicroLight technology. How it's working? Hair contains copper - some have more of it, others have less, but to a large extent it is the amount of copper that determines the final effect of coloring. Unprofessional paints react incorrectly with copper and damage the top layer of the hair, making it rough and brittle. As a result, strands break easily and quickly lose their shine. Meanwhile, MicroLight technology acts as a protective dressing - it meticulously envelops copper particles, thanks to which no harmful reactions occur and the surface of the strands remains flawlessly smooth. The result is a hairstyle with a vivid color full of crystal shine. Pigments are perfectly highlighted and hair looks better than ever.

– Brightening one level: Illumina Color + Welloxon Perfect oxidant 6%

– Brightening by two levels: Illumina Color + Welloxon Perfect oxidant 9%

– Lightening by three levels: Illumina Color + Welloxon Perfect 12% oxidant

ATTENTION! Oxidant sold separately!  

Usage:

⇒ Mix the paint with Welloxon Perfect in a 1:1 ratio.
⇒ Depending on the desired level of lightening, use a different oxidant.
⇒ Apply the mixture to the entire length of the hair or only to the roots.
⇒ Wait 15-25 minutes (when applying extra heat) or 30-40 minutes (normal).
⇒ For gray hair, you can extend the time by 5-10 minutes.
⇒ Use Wella Professionals products for colored hair (Color Motion range) to maintain a shiny effect.